You’ve got a great product, and now you need to attract customers and sell it. How you package your goods has a direct impact to your bottom line. Remember, a product that is well packaged is half sold! Here is a list of things you must keep in mind when choosing the best packaging.
Think about the buying process.
Your packaging needs to match how your product is marketed and sold. It should cater to your target customers’ demographics, preferences and needs when buying. It should also consider the channels where the product is sold – B2B, direct-to-consumer ecommerce, brick-and-mortar – and the packaging needs associated.
For example, if the product is a screwdriver, the customer is most likely a male buying in a store, so the packaging needs to be straightforward, functional, and shelf-ready. Perhaps you need to package multiple screwdrivers in a point-of-purchase (POP) display to stand out from the competition.
Customize packaging for size.
If your product comes in several sizes, make sure you select packaging that is customized for each size. There is no reason to put the smallest version of a product in the larger size’s box. And speaking of product variety, does it make more sense to package products individually or in multiples packed together? Research shows that beauty goods like shampoo or soap sell better when packaged in single quantities rather than in bulk.
Choose the right materials.
When it comes to packaging, materials matter. Depending on the product, you may need to consider paper or plastic packaging, or a whole host of other options. Paperboard is lightweight and great for printing, and works well for food and dairy, cosmetics, pharmaceuticals and many retail products. Consider sustainable packaging materials such as recycled corrugated cardboard and cornstarch-based packing peanuts. You also might want to think about how you can make your packaging “frustration-free.” There is nothing worse than buying a new product and not being able to open it!
Make sure packaging is durable.
If your product will be shipped, make sure it’s durable for shipment. Each mode of transportation subjects the contents to different levels of exposure to the elements, physical trauma and re-handling. It costs you time, inventory and sales if your product arrives damaged.
These are just a few of the considerations you have to keep in mind when choosing and designing packaging for your products. ACCEL has more than 20 years of experience helping customers get the most out of their packaging. Watch some of our video case studies to learn more.