Food & Beverage New Product Launch Innovation

Accel successfully managed a complex new product launch for a major international food and beverage brand seeking to introduce a revolutionary product with completely overhauled formulation and packaging. Faced with tight timelines, stringent packaging requirements, and an ambitious target of 1,000,000 promotional units, Accel’s engineering team coordinated all aspects of the project—from design and substrate selection to printing and assembly. Through efficient project management and manufacturing innovation, Accel not only met all premium design criteria and distribution deadlines but also achieved such significant cost efficiencies that the brand was able to increase its initial promotional launch by 50% while staying within the original budget.